Focus Group

When we gave them the digipak they used 3 words to describe the band they thought they were looking at: chilled, indie and alcoholic. They guy who said alcoholic didn't have a reason he said that.

WHAT THEY DIDN'T LIKE:

DIGIPAK 
They thought that the digipak and video fitted together with the black and white element but they thought the digipak was quite dated. They suggested to reshoot the band with outfits that look more similar to the video instead of making them look 60's and make it look more their style of music. The photos made them look like a relationship but this is not necessarily a bad thing.


WEBSITE

• They thought the website was too bright especially the first page.
• They all felt merchandise page didn't fit with the website and we should make it look more like a website.
• Give a colour scheme to the website. 
• They liked the logo in the merchandise however they felt that we needed to add this onto the digipak somehow.

POP PROMO

• Need more of the boy in the video as they are a duo 
• They thought that it didn't look like the girl was singing in the stronger parts of the song it looked like she was half heartedly singing so we will need to sort this out.

WHAT THEY LIKED:

• They liked the black and white element of the video and the digipak. 
• They liked lots of different elements of the three products however they felt they didn't all fit together. 

We have synched the lip synching and the song up much tighter than before so it works more, essentially we should have practised the double speed parts more so it doesn't look like she isn't singing however we synched it up as much as we could and from what it looked like at the beginning it looks much better.

WHAT WE NEED TO WORK ON:

• We need to work on all three of the products fitting together. Each product has good elements in itself it is just all of them working together. 
• We will need to look at the website and work out the colour scheme
• We will need to work out how to integrate the merchandise logo into the digipak. We will go back and look at our research to see what type of logos other bands have such as London Grammar.
• We will need to take out the beeps from the beginning of the rough cut video.
  

WHAT WE LEARNT FROM THE FEEDBACK:
It was really good to get feedback from people who aren't used to seeing our video, digipak and website as it is new eyes for the products. It was also good to not have an impact on their view as they were talking.

WHAT WE HAVE DONE:

This is what we have done to the video, adding more of the boy to the video to make it clear they are a duo and it is not just her band.
BEFORE:



AFTER:





We also made sure they were together at the end of the video and it didn't just close on her.