Tuesday, 8 October 2013

Connotation and Denotation



Semiology

Semiology came from the Greek word 'semeion'. which means sign. It trys to create a science of study of sign systems and their role in the construction and reconstruction of meaning in media texts. Semiology concentrates on the text and the signs and codes that are in it.

Connotation

The secondary meaning of a word or expression in addition to its real meaning. (ie ‘red’ connotes danger/passion/communism, a ‘car’ connotes freedom. This is very often cultural and can depend on context. Connotation represents the various social overtones, cultural implications, or emotional meanings associated with a sign. For example if you see someone holding a knife in a horror movie you would associate it with a murder.


Denotation

direct meaning or set of meanings of a word or expression from the meanings associated with it. What it actually is. (ie ‘red’ denotes a certain colour, a ‘car’ denotes a vehicle for moving people and things around. Denotation is the real meaning. Denotation refers to the literal meaning of a word, the 'dictionary definition'.

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