Semiology
Semiology came from the Greek word 'semeion'.
which means sign. It trys to create a science of study of sign systems and
their role in the construction and reconstruction of meaning in media texts.
Semiology concentrates on the text and the signs and codes that are in it.
Connotation
The secondary meaning of a word or expression in addition to
its real meaning. (ie ‘red’ connotes danger/passion/communism, a ‘car’ connotes
freedom. This is very often cultural and can depend on context. Connotation
represents the various social overtones, cultural implications, or emotional
meanings associated with a sign. For example if you see someone holding a knife in a horror movie you would associate it with a murder.
Denotation
direct meaning or set of meanings of a word or expression from
the meanings associated with it. What it actually is. (ie ‘red’ denotes a
certain colour, a ‘car’ denotes a vehicle for moving people and things around. Denotation
is the real meaning. Denotation refers to the literal meaning of a word, the
'dictionary definition'.
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